Q2 2025 was a defining moment in Martus Solutions’ journey. We closed the quarter with 49% year-over-year growth in new annual recurring revenue (ARR) and crossed the 1,000-customer milestone—a major achievement for our team and the organizations we serve.
This wasn’t just a quarter of numbers. It was a quarter that reflected years of intentional growth, listening to our customers, and staying grounded in our mission to deliver financial clarity without complexity.
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1,000 Customers – and Beyond!
It took Martus 17 years to reach our first 1,000 customers. That’s 17 years of building with care, staying close to our users, and ensuring every implementation delivered real value.
Now, based on our current trajectory, we expect to reach our next 1,000 in just 17 months.
This rapid growth reflects more than product-market fit. It’s the result of consistently delivering an experience that makes budgeting, forecasting, and reporting easier while empowering financial leaders to make confident, data-driven decisions.
“Surpassing 1,000 customers is a signal that our platform is delivering what financial leaders need most: clarity, confidence, and connection.” — Taylor Macdonald, Chief Revenue Officer
New Capabilities to Power Strategic Finance
In Q2, we launched two key solutions designed to help customers and partners plan more efficiently and serve more stakeholders:
- ReportBuilder Assistant: Our new AI-enabled reporting tool makes it faster and easier to create custom financial reports, reducing manual work and increasing visibility across teams.
- Client Accounting Services (CAS) Program: A first-of-its-kind initiative designed to help accounting firms and fractional CFOs scale their strategic planning services through Martus.
We also completed a record number of implementations this quarter, helping organizations move beyond spreadsheets and adopt more scalable, collaborative tools.
Momentum, Shared
Q2 also marked the debut of Martus Momentum. This event brings together financial leaders to share best practices, explore new product updates, and align around the future of planning and performance. The response was overwhelmingly positive, and we’re excited to expand Momentum with virtual and regional sessions in 2026.
“Our exponential growth is the product of deep customer relationships, steady innovation, and a company culture designed to support the people behind the progress.” — Bill Cox, Founder and CEO
A Values-Driven Approach to Growth
What sets Martus apart isn’t just what we’ve built; it’s how we’ve built it.
From day one, we’ve prioritized intentional growth, meaningful customer partnerships, and a culture that supports our team as much as it supports our clients. We’ve been deliberate in our roadmap, responsive to customer needs, and committed to delivering results without cutting corners.
That approach is why organizations trust Martus not just as a budgeting solution, but as a long-term partner in financial clarity and operational health.
Thank you to our customers, partners, and team for making Q2 our most impactful quarter yet. We’re honored to grow with you.
We’re just getting started.