Financial Planning and Budgeting for Destination Management Organizations.
Destination Marketing Organizations (DMOs) manage complex budgets funded by lodging taxes, assessments, grants, and partnerships all while balancing transparency, accountability, and measurable economic impact.
Whether you support tourism for a city, county, or region, Martus helps DMOs:
Manage lodging tax and assessment-funded budgets
Track spending across marketing campaigns, events, and initiatives
Improve transparency with boards, municipalities, and partners
Forecast revenue and adjust plans as tourism trends change
How Martus Supports DMOs
Martus gives DMOs a collaborative budgeting, reporting, and forecasting platform designed to help teams plan confidently and demonstrate value to business and community leaders.
Collaborative Budgeting Across Teams
Replace disconnected spreadsheets with a centralized, collaborative budgeting process. Empower finance, marketing, and leadership teams to contribute while maintaining control with:
Forecast With Confidence
Tourism revenue fluctuates with seasonality, economic conditions, and travel trends. Martus helps DMOs model scenarios and forecast cash flow so you can plan proactively with:
• Campaign and program-based budgeting • Department-level ownership with automatic roll-ups • More accurate budget cycles and fewer manual errors
• Scenario planning for lodging tax and assessment revenue • Cash flow forecasting across fiscal periods • Real-time access to data when conditions change
Clear Leadership Reporting
Provide boards, municipalities, department heads and key community stakeholders with clear, easy-to understand financial reporting that demonstrates accountability and impact with:
Easily Manage Multiple Funding Sources
DMOs often rely on a mix of hotel taxes, grants, sponsorships, partner contributions, and municipal funding. Martus helps DMOs create clearer reporting to funders and municipalities with:
• Seamlessly transforms complex data into informative visuals • Real-time budget vs. actual reporting • Fewer spreadsheets and less manual prep
• Budgets tracked by funding source, program, and initiative • Restricted vs. unrestricted fund reporting • Reporting that shows how funds are allocated and spent
