Wildlife Conservation Network: Strengthening Donor Transparency and Strategic Financial Planning with Martus Solutions

Wildlife Conservation Network (WCN) advances solutions for wildlife and people to coexist and thrive. By supporting conservation partners and species-focused initiatives around the world, WCN channels donor funding directly to high-impact projects.

As WCN expanded its programs and donor base, the organization recognized the need for increased financial transparency, improved planning processes, and stronger fund stewardship.

Partnering with Martus Solutions enabled WCN to transform financial reporting from a bottleneck into a strategic asset that strengthened donor confidence and accelerated their mission’s impact.

The Challenge: Limited Transparency and Finance as a Bottleneck

Before implementing Martus Solutions, WCN faced challenges in financial visibility and planning:

• Limited access to real-time financial data across teams

• Finance operating as a gatekeeper for budget information

• Manual, time-intensive processes to create and update project budgets

Budget creation and updates often required heavy involvement from the finance team. Consolidation of budgets across departments and teams was operationally burdensome and prone to error. Access to financial data was centralized, making it difficult for program leaders and budget managers to proactively plan for special projects, monitor spending in real-time, and strategically deploy funds to the field.

As WCN’s network of partners and supporters grew, so did the need for clearer, more accessible reporting.

The Solution: Integrated Planning and Real-Time Financial Insight

By implementing Martus Solutions alongside their ERP, Sage Intacct, WCN transformed how financial data flows across the organization.

Seamless Integration with Sage Intacct

Financial data now flows directly from WCN’s Sage Intacct system into Martus, eliminating manual reporting processes and reducing administrative lift. What previously required extensive coordination across the team is now integrated into ongoing strategic conversations.

Empowering Strategic Budgeting

With Martus, WCN can:

• Easily plan and budget for special initiatives

• Update projections without heavy finance intervention

• Integrate financial planning directly into cross-departmental discussions

• Expand access to real-time financial information to more team members

• Better align spending with strategic priorities

Budgeting is no longer a standalone finance exercise. With Martus, it’s now embedded in strategic, collaborative decision-making.

The Impact: A Major Leap in Transparency and Stewardship

The most significant transformation has been in financial transparency and access to real-time data.

With Martus, WCN can: 

• Easily plan and budget for special initiatives

• Update projections without heavy finance intervention

• Integrate financial planning directly into cross-departmental discussions

• Expand access to real-time financial information to more team members

• Better align spending with strategic priorities 
  

This enhanced visibility reinforces WCN’s commitment to financial stewardship. By combining strong storytelling with financial accuracy, WCN has deepened donor confidence and strengthened funding for its mission.

Advancing the Mission

Today, financial planning at WCN no longer slows down the process. Instead, the transparent budgeting process supports their mission execution. Teams collaborate more effectively, leadership makes decisions with greater confidence, and donors receive transparent, impact-driven reporting.

"Martus has completely transformed our budget development process. Using Martus has streamlined our processes, reduced errors, and empowered our teams with the ability to manage the budget and access real-time financial information," said CFO Alice Jones. 

Through its partnership with Martus Solutions, Wildlife Conservation Network has transformed financial data into a strategic advantage — empowering the organization to advance solutions that allow wildlife and people to coexist and thrive.

Impact in Action: From Financial Clarity to Real-World Impact

In 2026, Martus Solutions partnered with Wildlife Conservation Network in a unique to bring a shared mission to life.

At Sage Future, Martus launched a “Don’t Let Your Budget Run Wild” campaign, turning booth engagement into meaningful contributions. For every conversation and interaction, donations were made to support WCN’s conservation efforts.

In just three days, the initiative raised $2,200 to help fund wildlife conservation around the world.

This moment reflects a deeper partnership where financial clarity supports internal decision making and ultimately helps drive greater impact in the field.